Fast casual Mexican restaurant is giving away a year of burritos and other prizes with its returning IQ trivia game promotion.
The game, called Chipotle IQ, gives its most loyal customers a chance to win deals, like buy-one-get-one on entrees, and prizes by testing their knowledge of “Chipotle’s real ingredients, leading food standards, culinary techniques, sustainability efforts, brand history, and community engagement,” the company said in a statement.
Chipotle Rewards members can log into company’s website or play on the app once a day. Those who get a perfect score can win one of 5,000 hourly BOGO discount codes. Those who get a perfect score can answer a bonus question to be entered in a drawing to win one of 50 free burritos for a year prizes.
Players who score at least a 7 on the quiz will get 25 rewards points in their accounts, which can be used for discounts.
“For anyone looking to get ahead, one hint is that we use 48 avocados in every batch of our hand-mashed guac,” chief brand officer Chris Brandt added.
Chipotle Rewards members can play the game at .
This is the fifth year Chipotle has run this promotion, with over 4 million plays since its inception, the company said.
The promotion, which ends Aug. 22 at 11:59 p.m. eastern, comes as Chipotle seeks to fill its vacant CEO position after Brian Niccol took the same position at Starbucks last week.
